What is EDDM - Every Door Direct Mail

Posted by Angie Nisbet on

WHAT IS EDDM?

EDDM is Every Door Direct Mail which means your piece of marketing collateral will go in EVERY MAILBOX on a selected USPS Postal route. You can send out post cards, menus, coupons, and more!

 

HOW MUCH DOES IT COST?

The cost depends on the route that you select. Routes dont always have the same number of mailboxes so the price of each route varies. You can calculate the route cost by going to USPS EDDM Map ToolThis tool will show the number of residential and business mailboxes on the route as well as the median income, average household size. You can filter the data using an age range if your target audience has a particular age range. 

 

WHAT IS THE BEST DAY TO SEND OUT EDDM MAILERS?

In short, it depends on what your EDDM Mailer is for. Generally speaking, Tuesday through Thursday seems to be the winners. Monday is deemed as the most spam filled mail day so your mailer is likely to get drowned in the bundle. Friday, Saturday, and Sunday are deemed as "Weekend-Mode" for most households. For example, If your mailer is for a household service such as lawn care, pest control, etc. then you might want to consider the Tuesday - Thursday window. If your mailer is promoting a family event or something that would align with "weekend mode" then Friday delivery may be the ticket. 

Testing the market is good practice and following up on mailers is always a bonus. Consider sending multiple rounds of mailers in order to establish brand recognition and "farm" the route. Don't be surprised if you are still getting calls weeks after you send out the batch of mailers. If you do good research on your route you can narrow down the best routes. Remember that there are MANY factors that can influence ROI on an EDDM route.

 

HOW CAN I MAKE A PLAN FOR EDDM MAILERS?

Be sure to be clear and define:

-What is the product or service am I promoting?

-Does the design convey the right message? Please remember that bad design can cost you! If the message is not properly conveyed then people will not call!

-Does it align with the needs or values of the target audience on the selected route? 

-Does the price point align with the household income and quantity of family members? If not, do you have a way to make it affordable such as financing? 

-Are you planning on sending multiple "waves" of mailers on this route or is it a one time test mailing?

-Remember, all business is a build up process so running an advertising campaign then tweaking and improving the run for better conversion is always an option.

 

I WANT TO GET STARTED ON A MAILER, NOW WHAT?

Contact us to get started. SEND US A MESSAGE HERE

 


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